Many persuasive writers lack orderly engagement, which creates a range of issues for both the writer and the reader. For one, there’s a lack of a clear purpose. Also, the writer can tend to formulate the language so that they can understand it, but sometimes it is not as intuitive for the audience. Here are four ways to organize an effectively persuasive message:
Always start with the most important information first by starting with the sentence you’d keep if you could only write one. Slow down to explain certain concepts. Write out simple and brief statements that support your purpose (these statements may be important details that captivate your audience). Don’t forget to end your writing as soon as the message is conveyed, and make it memorable. The ending is usually the part your audience will remember best.
Each paragraph should be made up of 4 to 5 sentences at the most and devoted to one topic. Jumping around within a paragraph will only confuse the reader. If paragraphs are longer, divide them up where the “thinking” shifts – meaning with a new thought or concept. Separate paragraphs let the reader know when a topic or thinking will change.
Sometimes it’s best to organize your thoughts into bullet points. Putting lists into paragraph form can make the writing seem bland and repetitive. So, try using lists – they are reader-friendly and simple to comprehend.
Placement of your main points play a critical role in your audience’s comprehension. Main points should be placed first or last in a sentence. Meanwhile, keep your minor ideas minor. There’s no need to expand or add “fluff” to concepts that aren’t as important. To really drive a point home, try writing short, pithy sentences of eight or fewer words. Look at these two examples:

  • I received an email from you last week and I am just getting back to you today due to being out of the country for a week on Winter Break with my family.
  • I received your email. My apologies for not replying sooner. I was away on Winter Break with my family.

The organization of your writing is the foundation of persuasiveness. These four tips will ensure a great start in your quest toward influencing your audience.