No one who ever really got anywhere in business — or life — did so by constantly veering around random goals. The most successful people make sure every single objective they set is going to propel them closer to the main vision they have.

Once their goals and vision are aligned, they still have to go out and follow through. So, getting results is a tough job. Making it work requires five key components.

1. Intense Communications
There are two parts to this. The first is technical effectiveness. You have to consider who’s listening, choose your words carefully and do the work to figure out what’s going to resonate with them the best. The second part is having passion behind every message. Everything you communicate has a purpose, and you should know exactly how each message connects to your values.

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