Nine Effective Ways to User Test Your Product Before Launch Day
When you’re launching a new product, one of the best ways to make it more effective is by running user tests. Many companies rely on user testing to better understand what their customers need and how they can improve their products for their users.
To help you improve your user testing techniques, nine members of Newsweek Expert Forum shared their approaches to implementing smarter user tests. Follow their advice to stay in sync with your users and their feedback and improve your product prior to launch day.
1. Seek Input From Warehouses
My brother and I faced this issue when we launched The Backbone for Reach Trucks. A critical market is warehouses. We knocked on doors to ask for input. A key finding was not adding cost with more expensive, colorful coatings; paint it black so it looks like an original component. Knock on doors and ask questions. – Norm Nopper, From Innovation to Invoice