COVID-19 has highlighted the importance of flexibility and the companies who embody it have been rewarded.

As business owners prepare for a rebalancing act, it’s crucial to keep in mind that marketing trends were in flux prior to the pandemic and there’s reason to believe that more significant changes lie ahead. Achieving stability within chaos is a skill that will define the leaders of tomorrow.

But how does a company operate with enough flexibility to pivot on-demand while maintaining enough momentum to keep the trust of its stakeholders? The answer comes down to organizational culture.

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