Many of the great businesses of the world have great services and products. That’s a given. What really makes them stand out, though, is that their leaders are fantastic communicators. What’s more, these leaders teach others how to communicate well too, so that connection becomes a cornerstone for the culture of the entire organization. They’re fearless when it comes to communicating with their customers, prospects, and community. But what exactly is it that makes fearless leaders’ communication stand out?

The three traits
What sets fearless leaders apart in their communication is not necessarily eloquence. You don’t have to be Shakespeare for people to pay attention. It’s not even bold assertiveness that makes many business leaders stand out. Some of the most profound communication that leaders offer happens as a quiet gift to just one person in times of hurt and need. And this is enhanced by the three main traits fearless leaders have that makes their communication different and more effective.

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