Brendan P. Keegan

Hi – I am the B behind b FEARLESS.   And when exactly did I become Fearless and become a Leader?  Well, I know the moment I became fearless, the first time I overcame my own fear to lead; and I also know I have worked diligently to build a system to overpower my own fear, uncertainty and doubt when it makes an attempt to block me from achieving my life’s work.

The moment I overcame fear, was the moment I was born at St. Joseph’s hospital on July 30, 1969.  I was born two months early, weighing in at under two pounds and fighting to stay alive. I was baptized, confirmed and given my last rights that day.  I had doctors massaging my heart to keep me alive, nurses on duty 24-7 and was administered seven units of a rare blood type transfused into my donors who were strangers up and down the East Coast. I made it, but with all these complications, my parents were counseled to manage expectations of the “miracle baby” having a healthy, normal and productive life.  Essentially, don’t expect your son to be a normal boy. Mom and Dad hadn’t listened to the fear, uncertainty and doubt they were presented with when their first child, my sister Beth, was born with Downs Syndrome nine years earlier.  They raised Beth to have an incredibly normal, healthy and productive life for 59 glorious years. So, I guess you could say that my parents lived Fearlessly, and I learned my best lessons from them. To stay alive from the first day through today, I only had one choice, and that was to live Fearlessly.

The moment I chose to be a leader was the first day of football practice in rural New Hampshire when I was in third grade.  Coach Buchanan circled up all the eight-year-old players and asked for someone to get in the middle and lead jumping jacks.  I’m not sure what possessed me, but something moved me to jump in the middle of the circle at Artillery Field and start counting. I was smitten with leadership every day since.

Throughout my life, I’ve pursued every leadership opportunity I could as I truly believed Fearless Leadership was the gift God had bestowed on me.  I must admit though, there were many days growing up I wished God had made me smarter, more athletic and even better looking.  Why?  Well, I had to work really hard to get good grades in school, I had to work out a little longer to be competitive on the athletic field and I had to use my sense of humor to win girls over.  I was the prototypical grinder!

But leading Fearlessly came natural to me. It really did.  That doesn’t mean I didn’t work at my leadership. Yes, just as someone may be a whiz at math, while others were exceptional at sports, I found the path I was best at which was leadership. I captained every team I was given the chance to, even when I wasn’t the best on the team.  I ran for class president all through high school and college, and I’ve been blessed to have the opportunity to lead companies as President and CEO six-times across many different industries from technology to finance to automotive.

I can humbly tell you for many of these roles, I was not the best candidate, not the smartest and not the most experienced.  But I believe I showed the team that had to make the decision a passion for leadership, a sense of purpose, a goal orientation and a system that others could be empowered by, which allowed for them to take a chance on me without any fear, uncertainty or doubt.  And to be clear, often times they were taking chances.

What is a little ironic, is that four of the six opportunities I have taken, were as a turnaround CEO, charted with ushering a troubled company from the brink of bankruptcy and failure, to become a healthy, stabile and growing organization. Reflecting back, my career has really been focused on going into fearful situations and removing the organizations fear of failure, the team’s uncertainty of success and the fundamental doubts of the individual employees.  As I stated above, I truly believe Fearless Leadership is my path.

I am grateful every day for the opportunity to lead, to make an impact on others, to bring good into the world and to help make others into whatever they choose to be. My vision and purpose are really simple, in fact I imprinted it on the second page of this book – ONE MILLION FEARLESS LEADERS – that is what I am trying everyday fearlessly to achieve, and that has been the fuel behind this book.  So, thanks for taking the time to read it, as I am hopeful the concepts, the system, and the motivation will serve as your fuel.



703.674.9200   |

Brendan P. Keegan is an award-winning 6-time president and chief executive officer with deep experience in business transformation, capital raises, strategy development, revenue growth, operational scale, technology enablement and enterprise value creation with successful liquidity exits.

Currently, Brendan is the CEO of Merchants Fleet, the fastest growing fleet technology company in North America, where he previously served the company as a client, board member, compensation committee chair and strategic advisor. Brendan has served as President and/or CEO for private equity, venture capital and family-owned businesses over the last 20 years raising nearly $3.0B in capital and returned over $6.0B to investors. His experience has been in the financial services, technology and professional service industries with companies ranging from 500 to 10,000 employees. Prior to these roles, he started his career at EDS as a systems engineer and progressed through the ranks rapidly to become the Fortune 100’s youngest Chief Sales Officer for EDS.

Brendan was recently named the world’s Most Innovative CEO by CEO World Awards®; Executive of the Year by Best in Biz Awards; and a Stevie Awards® winner by American Business Awards®. He was also named a Distinguished Fellow by Dartmouth College, Fast50 Executive by FastCompany, successful entrepreneur by Enterprise Bank, US Business Delegate to Africa, Best-of-the-Best CEOs by Incentive, 100 Fastest Growing Companies by PriceWaterhouseCoopers, Business of the Year by NH Business Journal, Top 10 High School/Youth Coach of the Year by USA Football, and Volunteer of the Year & Youth Coach of the Year in his community.

Brendan has extensive privately held company board and compensation committee experience. He currently is a member of the board for Revolution Armor & ExpressIT Logistics and serves as Chair of the Compensation Committee for both companies.  Previously, Brendan has served as a board member for Merchants Fleet, Worldwide TechServices, BS Europe & Millennium Information Technology Services.

Brendan has authored 200+ articles on leadership, strategy, and technology, and has been quoted in hundreds of publications from the Wall Street Journal to Wired Magazine. He is a sought-after speaker at conferences in the financial services, technology & transportation industries and is a regular leadership instructor at Harvard University, Brown University, Dartmouth College & WPI.

Brendan received his Bachelor’s Degree from Rensselaer Polytechnic Institute, MBA from the George Washington University, and Executive Certificates from Harvard University, Columbia University, University of Pennsylvania, Massachusetts Institute of Technology & University of Chicago.

Brendan and his wife Dana live in the Greater Boston area with their children, Kaylie and Patrick. They founded the Keegan Courage & Faith Foundation with the goal of giving $1.0M to youth programs and have funded the Keegan Leadership Center at Bishop Guertin High School, Barbara Keegan Arts Center at St. Christopher’s School, the Surprise Birthday Room at the Nashua Soup Kitchen and the annual Charity Bowl for the Police Athletic League.